Äntligen!
Sveriges Radios Klotet meddelar att ett “Nudging” (knuff) nätverk nu även nått våra breddgrader - Äntligen!!
De har varit efterlängtade men lyst med sin frånvaro även om man i andra länder börjat fundera i banor av att människor inte bara är kalkylerande vinstmaximerare utan ibland reagerar på känsla och bristfälliga erfarenheter. Människor som kan behöva ett handtag för att få till det och “följa sina bästa stämningars längtan”!
Få se om detta kan öppna en bräsch för några beteendeekonomer som kan utmana den regerande klanen av neoklassiska svärdsfäktare.
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