Amerikanska investerare ser grönt på framtiden.
Lite Obama-effekt finns det i svaren som investerare och rådgivare ger i en undersökning om var de vill satsa sina pengar i framtiden. Svaret är att de går till företag med grön profil. Ett krux är emellertid att man behöver mer hjälp av rådgivare att finna dessa gröna investeringsobjekt eftersom de traditionella rådgivarna inte är tillräckligt kunniga. Det i sin tur blir ytterligare svårare när de som rekryteras till jobben avkrävs decennielång erfarenhet från branscher som inte existerat tidigare!
Ett sätt att börja är att läsa “State of Green Business 2009”. Den tecknar ett bakåtperspektiv som inte så ljust precis (se bild), men som tydligen kommer att ändras om investerarna verkligen gör som de säger. Put the money where the mouth is!
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