Byta både lampor och vanor, som att både cykla och tugga tuggummi - samtidigt!
Energieffektiviseringsprogram som inte bara inriktar sig på teknik utan också på beteenden, livsstil och vanor har börjat tilldra sig mera intresse världen över. Så också i USA och ACEEE skriver i en rapport att vi måste kunna byta både lampor och vanor.
Analysen har gjorts för flera sektorer (byggnader, industri och transporter) och avser flera aspekter på problemen (Åskådliggörande-synlighet, Sociala sammanhang, Företagskultur, Programdesign, Målsättning-mätning, Kundnytta, Konkurrens, Status och Belöning). Detta material kan nog ge värdefulla uppslag även för oss i Sverige. Särskilt om man kan konstruera en handlingsstruktur (choice architecture) som beskrivs i boken Knuff (Nudge).
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