Det räcker inte med att säga marknad ? man måste göra det också.
I EUs grönbok undrar man hur nya teknologier skall kunna populariseras (#16) och vilka ytterligare åtgärder som kan mobiliseras för att stärka marknadskrafterna. Särskilt för byggnader funderar man på om byggnadsdirektivet kan skärpas (#8). Och hur gör man för att få hyresvärd och hyresgäst att agera samfällt när den ene svara för investeringen och den andre för driftkostnaden (#9). Eller är frågan fel ställd? Några antropologer har hävdat att vi efter 30 år av försök till effektivisering helt klart vet mera om människors beteenden men fortfarande knappast något om deras efterfrågan.
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