Effektivisering handlar om förtroende
Ytterst handlar det om att tro på det som utlovas. Det är kontentan av studier av marknaden för effektivisering i USA.
Och det som utlovas är inte enbart ekonomisk fördelar visar man i Vermont (se bild nedan). Därför är effektiviseringsdirektivets förslag om certifiering väldigt viktigt.
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