Var finns effektiviseringens Ingvar?
När man kommit på tricket så är det enkelt! Vem hade tänkt på att man skulle sätta ihop sina möbler själv och att de skulle komma i ett platt paket?
Och varför har ingen (ännu) kommit på hur man skall leverera effektivare energianvändning efter samma modell? För när Du väl kommit på tricket är Du på säker mark! Så här beskrivs IKEA-effekten i Wikipedia:
“The price is low for IKEA products largely because they take labour out of the equation. With a Phillips screwdriver, an Allen wrench and rubber mallet, IKEA customers can very literally build an entire home’s worth of furniture on a very tight budget. But what happens when they do?” They “fall in love with their IKEA creations. Even when there are parts missing and the items are incorrectly built, customers in the IKEA study still loved the fruits of their labours.
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